Grå Gåsen – recording location for Så Mycket Bättre

This is where television history began

For fifteen years, Grå Gåsen has been the home of Så Mycket Bättre – since its inception in 2010.
There is something special about seeing our staircase, our villa, and our environment become part of Swedish music history, season after season.

Grå Gåsen in Burgsvik on Gotland is the filming location for TV4's Så mycket bättre (So Much Better) – and you are warmly welcome to experience the place for yourself.

One week. A bunch of artists. Lots of nerves.

The concept is simple (and ingenious)

Sweden's most beloved artists gather on Gotland to perform each other's songs.

The program premiered on TV4 back in 2010 and has since become one of Sweden's most beloved musical traditions. The name is taken from Ted Gärdestad's "Så mycket bättre" (So Much Better), and the theme song is now ingrained in the minds of half of Sweden.

For eight days during the summer, the artists live together, eat together, and have time to settle into both the environment and the conversations. And this is where it happens: laughter, prestige, warmth, irritation, tears—and those moments that linger long after the cameras have been turned off.

We are a little proud that everything happens right here at Grå Gåsen in Burgsvik. And rightly so.

👇 So much better – 15 years on TV4 Play

So Much Better 15 years

👇 Here are all the artists who have participated over the years.

So Much Better – who was there?

The Barn – where songs are given new life

There's something about our barn. It can handle emotions.

Here, interpretations have landed like slaps and hugs at the same time – and sometimes an artist steps out a little bigger than when they came in.

It is a place where voices can be heard, where nerves can be seen, and where applause sometimes comes a little later—because everyone needs to catch their breath first.
Sometimes it almost feels like the walls are listening.

But the barn isn't just a recording studio. It's alive all year round.
Here we set the table for restaurant evenings, parties, and dinners for up to 90 people —and when we host conferences, the same room that just held a spine-tingling performance is suddenly filled with laughter, dancing, disco balls, and "just one more song."

We can't promise a breakthrough... but we can promise that the barn will deliver atmosphere. A So Much Better atmosphere.

The atmosphere behind the scenes – the one you feel in your body

So much better is not just music

It is the environment, the atmosphere, and the pace that allow people to relax and focus at the same time. However, it is also an intense period where everything happens in a short period of time, every day.

When filming begins, the entire production team moves in with us – and can stay for almost three weeks. During that time, logistics run from early morning to late evening, with technology, sound, cameras, planning, and people on the move everywhere.

The artists are on site for up to eleven days, and during that week (and a little longer), they live together at Grå Gåsen: interpreting each other's songs, talking, laughing, recharging—and arriving at what becomes the very heart of the program.

And in the midst of all this, we are here. For real.
Here, it is not an anonymous "hotel team" that takes care of everything in the background—it is the owners, Cecilia and Björn, who cook the food, serve, and keep the place together while filming is underway. And it's not just the artists who need food: we also cook breakfast, lunch, and dinner for a crew of nearly a hundred people —a whole little community that suddenly lives and works with us.

That's also when it arises: the "so much better" bubble. (Or, as some say, the "Gray Goose" bubble.)
A special mix of nerves, warmth, creative chaos, and presence—where the days fly by and everything feels a little more intense than usual.

That's the combination we're quite proud of.

Conference with the same energy – but without the camera crew

If a place works for artists who need to interpret each other (and themselves), then it also works for teams who need to think in new ways.

We organize conferences based on the same basic formula: seclusion, good food, an environment that facilitates conversation, and enough character to ensure that no one gets stuck in "PowerPoint mode."

Want to take it a step further? Then you can really achieve that " So Much Better" feeling.
When we build the evening around music, bands, teams, and activities (and everyone suddenly dares to do a little more than they thought they could)... then the atmosphere rises to unprecedented heights. There is laughter, excitement, unexpected talents—and that feeling of "we really are a team."

It often happens that conference guests don't want to go to bed.
And we understand them.